![]() How is it different from others out there similar to it, and/or, if applicable, how does it help broaden knowledge and understanding in the field.Ĭredentials: Why is the author especially qualified to write about this topic? Endorsements may answer one or more of the following questions: These prompts can help you create a brief, powerful endorsement that supports the book. ![]() Tone: Can be formal or playful but in either case it sounds like someone is speaking directly to the reader/target consumer (not to the author or other party).Ĭontent: Focuses on what distinguishes the book from its competitors (the content, a new approach, the author’s experience/credibility, etc.) Brevity: A sentence or two is the ideal length. ![]()
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